4 MAIN FACTORS WHY TO USE SEARCH ENGINE FOR GENERATING TRAFFIC TO A WEBSITE
1. SEARCH ENGINES ARE AN IMPROTANT SOURCE OF TRAFFIC
2. TRAFFIC FROM THE SEARCH ENGINES ARE VALUABLE
3. WORKING METHODS FOR SEARCH ENGINES ARE RELEVANT
4. GOOGLE ORGANIC CLICK THROUGH RATES
Search engine optimization (SEO) is the process and technique of obtaining pages to rank higher in search engines like Google, Yahoo, Bing etc. SEO online course provides the way where websites are being optimized so that it may run for a longer time on web-pages. SEO may be considered as a whole framework where the full process has some rules (or guidelines), many stages, and a collection of controls.
3 MAIN FACTORS THAT CONTRIBUTE SEO RANKING:-
- KEYWORD RESEARCH PROCESS
Starting from developing an interest for the buyer to the final sales action, there is a huge role of keywords entered in the search engine box. Getting into customers mind is the first step to keyword research, as the customers are searching for valuable source of information to rectify their needs and problems.
SEO online training course provides the handful knowledge of keyword research and knowledge and makes the SEO specialist to create different keyword strategies. SEO is considered as the most efficient website optimizing and for promoting strategies. In this process, an expertise level of keyword idea is required. Search volume data from a search engine has to be kept in mind.
The narrower the search volume, the most effective is the search result. For search volume narrowing and upper benefits, CPC is also applied. CPC stands for COST PER CLICK. Once the possible keywords and phrases are fixed, then all the review is done by entering the keywords on SERP. Then all the pre established sites are observed and calculated so that the result can be implemented on the dummy website.
2. ON- PAGE WEBSITE OPTIMIZATION
Now, you are set with all the list of possible keywords and phrases, other process for reviewing the first SERP of GOOGLE page for every keyword. Being into SEO mastering and developing strategies for SEO ranking, a “Search Engine Friendly Keyword” is preferred. These are called as the TITLE TAGS. One should follow the short and sweet URL for better results. Some important points to be taken care while performing On Page Optimization.
Points are as follows:-
i) Use of Meta-Description
ii) Optimization for Google Image SERP
iii) Reduce the bounce rates
iv) Select the best Headline Tags
v) Include equality outbound links
vi) 2–4 internal links will give a hype to ranking
vii) Social sharing button will work to increase footfalls
3. LINK BUILDING
SEO online training will now increase your ability to make strategy for building links. As all the links are not equal, the goal should be to earn quality “do follow” back links from high ranking pages in your niche. Analyze the competitor’s Back-links, Ranking & Traffic. Focus on “Inbound Links” from “Only External” sources to see who has linked to them. Always maximize the links for SEO campaigns. Let’s search for the authoritative links in the tools and reach to the sources to promote your blogs, pots, articles etc. This can increase the 5% footfall onto your websites.
Create Content That Generates Links & Social Shares on Autopilot
· SEOs maintain a high position within the program result pages, which ultimately results in a rise in important traffic for your Websites.
· For either the e-Commerce or non e-Commerce websites, SEOs provide results that square measure perceptible and traceable; conjointly, there are not any apprehensions once it involves ROI.
· SEO at the same time help each the search engines and users, by creating it easier for the search engines to navigate through your website, and it conjointly makes your website additional passable for the users.
· By sanctioning the looks of your web site within the 1st listings, the SEO provides you higher complete quality.
Another checklist for the prime factors which leads to a good SEO rank.
· A Secure and Accessible Website
Initially the SEO ranking factors deals with right kind of URL. Google has its own BOTS which follows a process called as CRAWL and INDEX. Therefore, need to be very specific while choosing URL.
· Page Speed (Including Mobile Page Speed)
Page speed has become the leading SEO factor for years now. Google always tries to improve the user’s experience of web, mobile and fast-loading pages always help in that. There are certain rules and a search engine algorithm launched by GOOGLE from July 2018, that a site will be PENALIZED if the website doesn’t load fast on mobile.
· Mobile Friendliness
Some important things to look upon:-
Ø Have a responsive site that automatically resizes to fit the device
Ø Use large fonts for easy readability on a small screen
Ø Include accessible menus so your site is easy to navigate
Ø Ensure that essential content isn’t hidden by ads
· Domain Age, URL, and Authority
Online SEO training will tell you, how authority can be considered as one of the most important factors that contribute to raise the SEO standard. Generally, it is considered as the combination of great content and off-page SEO links (Inbound & Social Links).
· Optimized Content
Content should be optimized and without the use of duplicate content. A single negative impression from GOOGLE will drop the overall SEO ranking. In case there are content already similar to some previous shared contents, there are policies where you can tell GOOGLE which one to should rank as most authoritative by using Canonical URL. This canonical technique is being well trained in SEO online course.
Other Factors include-
· Technical SEO
· Good Quality Links
· Promotion through Social Links
· RBI (Real Business Information)